sports

I'm tired of AI generated content but I use it myself

Hard-won AI guardrails, nostalgic copywriting that still slaps & the most entertaining Wimbledon moments so far

Jul 10

Golf Drip, Memecoin Marketing & Festival Debt

Couture clubhouses to crypto TikToks and desert raves on loan

May 30

Women Soccer's Cute Fandom, the Sober Curious Boom, and LA’s Summer Concert Marketing

Soccer earrings, fancy mocktails and Jurassic Park in concert

Apr 18

The Formula 1 Edition

F1 brand partnerships 101, my girl crush on Susie Wolff, F1 Academy and season predictions

Mar 21

Nike Finally Admits It’s Losing With Women—Can SKIMS Reverse Its Slide?

I spent nearly a decade at Nike. Here’s why it took them so long to tackle the women’s market—and how Kim K might save the day.

Feb 23

LVMH x Formula 1

...and why this will be my Roman Empire

Oct 3, 2024

Crafting Dreams: LVMH’s Role in Making Paris 2024 the Most Luxurious Olympics Yet

The 2024 Olympics are taking us to the (extremely well-clad) lap of luxury: Paris, and LVMH really understood the assignment.

Jul 5, 2024

On Running and Zendaya: Trying to Win With Her

On and Zendaya unexpectedly joined forces this past week so of course I had to write about it. Big, bold moves into sportswear from On, but is the brand…

Jun 14, 2024

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