retail

Rhode's $1B Vibe Capital, AI Influencers & Airbnb's Identity Crisis

Beauty, bots, and the brand that forgot to rebrand

Jun 5

Golf Drip, Memecoin Marketing & Festival Debt

Couture clubhouses to crypto TikToks and desert raves on loan

May 30

NikeSKIMS, Hermès Drama, White Lotus in Thailand, and My New Athleisure Obsession

On NikeSKIMS, Hermès' insane brand story, a dash of TV drama, and a scandalous departure from my decade-long loyalty to Nike.

Mar 4

Nike Finally Admits It’s Losing With Women—Can SKIMS Reverse Its Slide?

I spent nearly a decade at Nike. Here’s why it took them so long to tackle the women’s market—and how Kim K might save the day.

Feb 23

LVMH x Formula 1

...and why this will be my Roman Empire

Oct 3, 2024

Crafting Dreams: LVMH’s Role in Making Paris 2024 the Most Luxurious Olympics Yet

The 2024 Olympics are taking us to the (extremely well-clad) lap of luxury: Paris, and LVMH really understood the assignment.

Jul 5, 2024

On Running and Zendaya: Trying to Win With Her

On and Zendaya unexpectedly joined forces this past week so of course I had to write about it. Big, bold moves into sportswear from On, but is the brand…

Jun 14, 2024

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts