Culture Curve breaks down the pop-culture waves marketers can’t ignore and the moves worth borrowing: always in under five minutes.
What to expect
Weekly trend briefings: snack-size case studies of what’s shaping consumer behavior with easy takeaways.
Insights: brand & biz strategies, campaign deep dives, and data points you can actually use.
Culture Radar: a roundup of the week’s most “entertaining” social moments (my version of entertaining).
No topic is off-limits. From foodtech to my favorite DJ’s marketing strategy and unexpected brand collaborations, I’ll break down the business and consumer trends that are rewriting how we live, shop, and obsess over what’s next.
Hi, I’m Kasvi
I’m fuelled by great coffee, better playlists, and the eternal hunt for the perfectly buttery, yet crispy croissant. After 8 years working in Marketing at Nike across India, the Philippines and Singapore, I now live in sunny Los Angeles. These days I run Growth & Partnerships at Chipp, a consumer-fintech startup that believes splitting bills shouldn’t end friendships.
Say hi!
You can find me on LinkedIn or email me at kasvi.malik@gmail.com. I read everything and give bonus points for 🌶️ takes.
