Revolutionizing B2B Marketing: How Faire is Setting New Standards
Not your run-of-the-mill B2B content strategy
Issue #5
I've got to hand it to Faire – they're making me rethink what B2B marketing can be. We’re used to seeing conservative, info-heavy content in this space, but Faire is breaking the mold with content that’s so engaging and aesthetic, it feels like a B2C brand is behind it. Here’s how they’re doing it right:
💡 𝗘𝗮𝘀𝗶𝗹𝘆 𝗗𝗶𝗴𝗲𝘀𝘁𝗶𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
Forget boring pie charts and dry graphs. Faire wraps valuable insights from its retailers and brands in fun, engaging posts. Imagine content like what each Zodiac sign would be as a small business owner or a retailer’s quirky notes app. By understanding the real needs, bottlenecks, and successes of their users, Faire makes its content relevant, useful, and super easy to digest.
📖 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴:
Faire gets it – small business is all about relationships. Their Instagram is a goldmine of vignettes showcasing different brands and the passionate people behind them. These stories not only highlight the unique products on Faire but also build a genuine connection with the audience through real, relatable experiences.
🚀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀:
Faire empowers small businesses by regularly updating them on trending products and in-season items, helping them stay competitive. They even offer shareable social media templates to keep that online presence sharp and professional without the extra hassle. Plus, the Faire blog is packed with industry trends, success stories, and actionable advice, creating a well-informed entrepreneurial community.
🎯 𝗧𝗵𝗲 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗙𝗮𝗶𝗿𝗲’𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Faire's strategy isn't just about pushing out information; it's about engaging and empowering their users. By delivering valuable, easily digestible content, Faire is building a loyal community that feels supported and informed, making smarter business decisions and fostering growth.
🌟 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Faire exemplifies a trend where brands are adopting a B2C-style of content to connect more deeply with their audience. Think Shopify ‘s mix of educational and entertaining content or HubSpot’s knack for simplifying complex concepts. Faire’s blog offers actionable advice and industry trends, while their customer stories and practical use cases echo Slack’s strategy. This approach has helped Faire connect over 100,000 brands with retailers across 19 countries.
Faire is setting new standards by showing that B2B marketing can be just as engaging and fun as B2C. By providing real value and fostering a sense of community, Faire is truly making a mark. Who knew B2B could be this much fun?
